How to make a game Popular?

[kingomar]

Hello everyone, i recently published my first own game http://love2d.org/forums/viewtopic.php?f=5&t=77914, but didn't get the bills and whistles i was expecting for, so im asking : What's the best way to market my game?
I'm participating in a computer competition project and i need to get Likes on my facebook page and Views on my youtube channel ASAP, so what's the best way to do so? without paying anything..
Thank you!

[jjmafiae]

You posted it yesterday, people need to time this community doesn't have 5000 active members and you can't ask for popularity just like you can't ask for attention.

[kingomar]

Sorry i didn't mean on this website to be exact, i meant to make the game worldwide popular, what's the best way to market a game?

[slime]

http://www.pixelprospector.com/the-big- ... marketing/

[kikito]

Hi,

Please don't include an embedded video in your signature. It's a bit rude - less than insulting people but more than SPEAKING WITH ALL CAPS. Moreover, it can also be counter-productive: it makes me want to mark you as an enemy so I don't see your posts.

Now, regarding your question: you are basically asking "How does Marketing work?".

Marketing is a huge topic on its own. People dedicate entire careers to study it. Big studios usually allocate more resources to Marketing than to Development.

All I can tell you is: Anything that you get here will be just the tip of an iceberg of knowledge and tasks (except obvious things like "Don't use an embedded video in your signature)

• You can try sending it to review websites. RockPaperShotgun has a handy guide about how to do it.
• You can also send it to "Let's plays" on Youtube.
• You can check how other indies make their game known. The most popular strategy that I've seen is setting up a blog, a forum, etc, way before the game is done. That's what Gaslamp Games is doing with Clockwork Empires
• You can check how other games in your same niche (edutainment?) are doing their marketing.

[jjmafiae]

This is a great blog about marketing

[mongrol]

This frequently comes up on r/gamedev. Lots of good info there. Social media plays a big part.